Aiya America, Inc. (Aiya Matcha) – a leading producer of premium Matcha green tea for more than 130 years – launched its newest collection, the Matcha Infused Tea Line.
The collection includes three premium Japanese green teas – Organic Matcha Infused Gyokuro, Organic Matcha Infused Sencha and Organic Matcha Infused Genmaicha – that offer consumers a unique and enjoyable tea tasting experience.
Aiya's Matcha Infused Tea Line is a collection of organic ceremonial matcha infused Japanese green teas grown in Kagoshima, Japan. Each box contains 10 pyramid tea bags that protect the delicate leaves for a better brew.
“Our mission to share the goodness of Matcha has inspired us to innovate and produce new Matcha products for a wide range of tea drinkers,” said Fumi Sugita, president of Aiya Matcha. “We are excited to introduce the Matcha Infused Tea Line to consumers who prefer the convenience of steeped tea and seek the flavor and benefits of organic ceremonial matcha.”
Each varietal in the Matcha Infused Tea Line features tasting notes and flavor profiles that are infused with Aiya’s organic ceremonial matcha. Made from shade grown green tea leaves, Organic Matcha Infused Gyokuro boasts a smooth, delicate umami flavor. Organic Matcha Infused Sencha is a bright, refreshing blend of traditional green tea with an aromatic finish. A bold, savory blend, Organic Matcha Infused Genmaicha features a combination of Matcha, Sencha, and toasted brown rice. All products are USDA Organic and Kosher certified.
“Our Matcha Infused Tea Line pays homage to traditional steeped green tea and is a great introduction to Matcha,” said Nathan Effron, national account executive of Aiya Matcha. “Customers can enjoy traditional green tea flavors enhanced with the subtle flavor notes and umami imparted by organic ceremonial matcha.”
Aiya’s Matcha Infused Tea Line is available at all Gelson’s, Lassen’s, Jimbo’s, Whole Foods Market (Canada only), and Metro Market (Canada) locations. Customers will also soon be able to find these products in select Acme Fresh markets. Product selection and availability vary between retailers.
From Jan. 24 to Jan. 30, Aiya Matcha will be hosting an Instagram giveaway, where Matcha fans can enter to win the Matcha Infused Tea Line.
For more information, visit Aiya-America.com.
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